Duration: 105 minutes
Exam audience: media analysts, data scientists, quantitative researchers, measurement partners, measurement FMP analysts and technical consultants.
Register For Exam |
Duration: 105 minutes
Exam audience: media analysts, data scientists, quantitative researchers, measurement partners, measurement FMP analysts and technical consultants.
Register For Exam |
This course explores how to formulate a hypothesis and how to select a measurement approach that suits the needs of your clients.
In this course, you will learn how to design a an A/B, Conversion and Brand Lift test to prove or disprove your test hypothesis and recognize next steps for possible outcomes.