200-101: Meta Certified Marketing Science Professional

Study Guide

• Rating5.0

Practice Test

• Rating5.0

From Business Goals to KPIs

• Rating5.0
• Award

Explore data and data sources

We’ll explore how to optimize for high-quality data and use summary statistics to interpret statistical outputs.

• Duration 10m
• Rating4.9
• Advanced
• Award

SQL basics: extract and manipulate data

In this course, we'll discuss how to extract and manipulate data with SQL queries.

• Duration 15m
• Rating4.7
• Advanced
• Award

Introduction to Measurement Methodologies

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• Award

Determine the measurement approach

This course explores how to formulate a hypothesis and how to select a measurement approach that suits the needs of your clients.

• Duration 25m
• Rating5.0
• Advanced
• Award

Design a test (A/B, Conversion and Brand lift test)

In this course, you will learn how to design a an A/B, Conversion and Brand Lift test to prove or disprove your test hypothesis and recognize next steps for possible outcomes.

• Duration 5m
• Rating5.0
• Advanced
• Award

Interpret Statistical Output

In this course, we discuss ways to analyze and interpret the output of a regression analysis.

• Duration 20m
• Rating4.6
• Advanced
• Award

Generate Insights to Make Data-Driven Recommendations

In this course, we'll learn how to extract insights from data and how to use insights to make data-driven recommendations.

• Duration 5m
• Rating5.0
• Advanced
• Award

Virtual Trainings