Duration: 105 minutes
Exam audience: media analysts, data scientists, quantitative researchers, measurement partners, measurement FMP analysts and technical consultants.
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200-101: Meta Certified Marketing Science Professional
How to get started
Assess and Examine
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From Business Goals to KPIs
In this course, we’ll explore the relationship between a business goal, the KPIs and the metrics to measure that KPI.
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Explore data and data sources
We’ll explore how to optimize for high-quality data and use summary statistics to interpret statistical outputs.
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SQL basics: extract and manipulate data
In this course, we'll discuss how to extract and manipulate data with SQL queries.
Recommend a Measurement Solution
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Introduction to Measurement Methodologies
In this course, you will compare experimental and observational measurement methods and recognize when to implement A/B tests vs. RCTs. You will learn how to describe how A/B, Brand and Conversion Lift tests work.
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Determine the measurement approach
This course explores how to formulate a hypothesis and how to select a measurement approach that suits the needs of your clients.
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Design a test (A/B, Conversion Lift and Brand Lift test)
This course prepares you to design an A/B, Conversion Lift and Brand Lift test to prove or disprove your test hypothesis and recognize next steps for possible outcomes.
