Meta Blueprint
Meta Blueprint has created a "one-stop-shop" experience for busy professionals, like you. Whether you're new to the industry or been around awhile, we've created trainings to help you develop and refine the skills you need to inspire creativity and build campaigns that meet client goals.
Learn how to stand out in your industry. Upskill your knowledge by becoming a Meta Certified professional or simply take a refresher course to build more confidence in your work. We're here to guide you along the way.
New to Meta Blueprint?
Start here!
Explore what you can learn with Meta Blueprint in just 30 days, 60 days or 90 days. You can also review the online courses specific to your individual role in the next section at your own pace.
Online courses by role
Media Buyer
Media Buyer, Account Sales, Account Manager, Account Executive
Build, manage, optimize and report on campaigns
Learn moreMedia Planner
Digital, Media or programmatic planner
Analyze advertiser needs, evaluate learning and insights, construct media recommendations, examine campaign performance.
Learn moreCreative Strategist
Creative strategists
Interpret research and insights, develop creative briefs, evaluate and measure creatives.
Learn moreMarketing Science Professional
Data Scientists, Quantitative Researchers
Assess and reconcile business KPIs and measurement approaches, hypothesize & determine a variable for testing, recommend measurement solutions, perform ad analysis, generate insights and make data-driven recommendations.
Learn moreRole-based certifications
Skill-based certifications
Specialist badges
Certified Company at Meta
Becoming a Certified Company means that your organization is recognized by Meta as having proven digital expertise through verified certifications, which can lead to more efficient campaigns.
Apply today
Get started with campaign recommendations from opportunity score
Opportunity score helps you identify campaign recommendations in near real time. Your recommendations are proven, personalized and prioritized, based on your business profile and campaign characteristics.
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Opportunity score: experimentally proven recommendations to help improve your campaign performance
Learn how you can use opportunity score in Ads Manager to help improve your campaign performance.
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Reach your business goals with Reels ads
Discover how to get started with Reels ads by employing creative essentials and best practices for your assets and connecting with partners and creators as part of your strategy for Reels.
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Generate leads across Meta technologies
Explore ways you can reach and encourage high-quality leads using lead generation tools across Meta technologies.
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Simplify your account structure
This lesson covers how to simplify your account to help improve efficiency and reach more potential customers.
