Meta Blueprint

Meta Blueprint has created a "one-stop-shop" experience for busy professionals, like you. Whether you're new to the industry or been around for a while, we've developed these trainings to help you develop and refine the skills you need to inspire creativity and build campaigns that meet client goals.
Learn how to stand out in your industry. Upskill your knowledge by becoming a Meta Certified professional or simply take a refresher course to build more confidence in your work. We're here to guide you along the way.
Get started with campaign recommendations from opportunity score
Opportunity score helps you identify campaign recommendations in near real time. Your recommendations are proven, personalized and prioritized, based on your business profile and campaign characteristics.
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Opportunity score: experimentally proven recommendations to help improve your campaign performance
Explore how to use opportunity score to improve your campaign performance.
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Reach your business goals with Reels ads
Discover how to get started with Reels ads by employing creative essentials and best practices for your assets and connecting with partners and creators as part of your strategy for Reels.
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Generate leads across Meta technologies
Explore ways you can reach and encourage high-quality leads using lead generation tools across Meta technologies.
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Simplify your account structure
This lesson covers how to simplify your account to help improve efficiency and reach more potential customers.

New to Meta Blueprint?
Start here!
Explore what you can learn with Meta Blueprint in just 30 days, 60 days or 90 days. You can also review the online courses specific to your individual role in the next section at your own pace.
Online courses by role
Popular online courses
Join upcoming training with Meta Blueprint trainers
If this list is too long for the page, you can scroll it left and right
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Mar 16 - 9:00 AM - EDT
Optimize campaign performance with A/B Testing and Conversion Lift - March 16 | EMEA | English
Lina Poka -
Mar 17 - 6:00 AM - EDT
Grow your business with ads that click to Instagram Direct - March 17 | EMEA | English
Lina Poka -
Mar 17 - 9:00 AM - EDT
Elevate your ad strategy with the WhatsApp Business Platform - March 17 | EMEA | English
Celina Degen -
Mar 17 - 12:00 PM - EDT
Maximize performance with Advantage+ sales campaigns - Mar 17 | NORAM | English
Martha Pena -
Mar 17 - 2:00 PM - EDT
Optimize campaign performance with A/B Testing and Conversion Lift - Mar 17 | NORAM | English
Viviane Sabino -
Mar 18 - 12:00 AM - EDT
Optimize for the conversions you value - March 18 | APAC | English
Adam Sughito -
Mar 18 - 6:00 AM - EDT
Best practices to improve the performance of ads that click to WhatsApp - March 18 | EMEA | English
Lina Poka -
Mar 19 - 12:00 AM - EDT
Grow your business with ads that click to Instagram Direct - Mar 19 | APAC | English | ANZ_AS_V
Adam Sugihto -
Mar 19 - 12:30 PM - EDT
Increase campaign performance with partnership ads - Mar 19 | NORAM | English
Martha Pena -
Mar 19 - 2:00 PM - EDT
Maximize your campaign results with performance best practices - Mar 19 | NORAM | English
Felipe Barrientos -
Mar 20 - 1:00 PM - EDT
Optimize for the conversions you value - March 20 | NA | English
Gebrin Jamil Gebrin
Meta Certification
Certified Company at Meta
Becoming a Certified Company means that your organization is recognized by Meta as having proven digital
expertise through verified certifications, which can lead to more efficient campaigns. This is the highest level
of Meta Certification recognition to-date and will serve to differentiate your company throughout the industry.
Certified employees are proven to demonstrate increased knowledge and deliver higher quality work.
