A search lift test is a type of experiment that measures the incremental impact of advertising on search traffic. In this lesson, learn how to set up a search lift test including implementing UTM parameters, creating custom conversion events, validating data and running a conversion lift test for search events.
To better track your learning journey and unlock more content, please sign in
Log in using your Facebook account to get started.
If you're part of a Managed Partner Agency, you can add your company email to your profile after you log in.
