Your guide to audience targeting

Defining your ad audience

Explore how to create new, custom and lookalike audiences in Meta Ads Manager.

• Path
• Duration 20m
• Rating 4.6
• Beginner
• Credential

Privacy controls and brand safety

Explore brand safety controls, and learn about standards and policies relevant to ads on Meta technologies.

• Path
• Duration 42m
• Rating 4.9
• Intermediate
• Credential

Integrating data sources into your campaign strategy

Learn how to integrate data sources, including the Meta Pixel, the Conversions API and the Facebook SDK, into your campaigns across Meta technologies.

• Path
• Duration 22m
• Rating 4.8
• Beginner
• Credential

Create audiences in Meta Ads Manager

Learn about the different types of audiences available for ads and how to create them for campaigns in Meta Ads Manager.

• Path
• Duration 15m
• Rating 4.8
• Intermediate

Cross-border trade: maximize international sales with Meta

Discover the best media practices that can help increase international sales on Meta technologies.

• Path
• Duration 20m
• Rating 4.8
• Intermediate
• Credential

Exploring best practices for ad creative

Use high-quality creative in your mobile marketing campaigns to develop content for a mobile world. This lesson explores how you can incorporate best practices and develop content that aligns to user behavior when you design for mobile.

• Path
• Duration 10m
• Rating 4.9
• Beginner
• Credential

Measure and optimize your Audience Network ad performance

Learn to use Monetization Manager to measure ad performance, improve results with data and optimize your bidding strategy.

• Path
• Duration 15m
• Rating 4.6
• Intermediate
• Credential

Social Good for Business

This course will prepare learners to use Facebook apps to promote social good through your business.

• Path
• Duration 30m
• Rating 4.9
• Intermediate

Create for a mobile world

Understand mobile behavior and improve mobile campaign performance.

• Path
• Duration 5m
• Rating 4.8
• Beginner
• Credential

Reach more people on Instagram

Use the Instagram app to connect with your audience and reach more customers.

• Path
• Duration 25m
• Rating 4.7
• Beginner
• Credential

Creative brief development

Learn how to write a creative brief that defines your advertising strategy and helps you plan ads that achieve results.

• Path
• Duration 10m
• Rating 4.4
• Beginner
• Credential

Generate leads across Meta technologies

Explore ways you can reach and encourage high-quality leads using lead generation tools across Meta technologies.

• Path
• Duration 25m
• Rating 4.8
• Intermediate

Ad formats and placements

Learn how to select ad formats and design creative strategies to reach your audience at each stage of the audience journey.

• Path
• Duration 20m
• Rating 4.9
• Beginner
• Credential

Create ads that align to your business goals

Learn how to design ad creative for each stage of the marketing funnel and connect with your audience in an authentic way.

• Path
• Duration 15m
• Rating 4.8
• Intermediate
• Credential

Drive performance and generate leads with Meta

• Path
• Rating 5.0

Get inspired by success stories

See how other disruptors are taking their businesses to the next level.

• Path
• Rating 5.0
• Credential

Collaborative Ads

Learn how brands and retailers can partner to create performance marketing campaigns using Collaborative Ads.

• Path
• Duration 30m
• Rating 4.7
• Intermediate
• Credential

Managing audiences and optimizing targeting strategies

In this course, we examine the different targeting tools and discuss how to avoid obstacles with targeting parameters.

• Path
• Duration 29m
• Rating 5.0
• Intermediate
• Credential