The Meta Conversions API is a server-to-server connection that allows businesses to connect their marketing data from across the customer journey to Meta. This training discusses how the Conversions API can help agencies establish a more reliable data connection that...
Discover how Meta’s latest AI creative tools can help you diversify ad assets while saving time and boosting performance. Come learn how to make the most of these new features leverage brand controls and gain practical tips designed for marketers...
Meta New Starter Onboarding session is a 2-day live webinar session built to onboard and educate you on how to navigate the advertising ecosystem across Meta’s family of apps and services. This training is relevant for individuals who are newly...
This training provides creative tips to build engaging reels and creative best practices for incorporating Reels into a media strategy. Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled. To...
This training introduces opportunity score in Meta Ads Manager. Learn what it is, how it benefits agencies and clients, and how to apply recommendations to improve campaign performance. You'll also learn how to present recommendations to clients and measure their...
Discover how to use partnership ads to help improve your campaign performance. Learn different methods for using partnership ads, how to work with creators and how to build a partnership ad in Meta Ads Manager. This training explores how...
Learn how to measure the true impact of Meta ads on search traffic by combining lift studies with custom conversions. This training provides an overview of the Conversion Lift methodology, step-by-step study setup guidance, and a review of the key...
This workshop covers how to guide AI for greater campaign performance using optimization tools across Meta technologies. Learn how to customize ad delivery for specific business KPIs and high-value customers, connect data sources for more accurate optimization and measurement...
Join us for this exclusive webinar where we’ll explore how Meta’s latest AI creative tools are transforming creative development and advertising performance. This session is designed for marketers, creative teams, and media planners eager to maximize their impact and efficiency...
This training begins with an overview of omnichannel marketing strategies. We then explore how to share offline events with the Meta Conversions API and review implementation options. This training concludes with an overview of omnichannel measurement strategies. Don't see any...
Learn how to measure the true impact of Meta ads on search traffic by combining lift studies with custom conversions. This training provides an overview of the Conversion Lift methodology, step-by-step study setup guidance, and a review of the...
The purpose of this workshop is to help advertisers enhance their ad performance through automation, personalization and scalable creative delivery. We will explore the benefits and practical use of flexible media, related media and format automation, including how to enable...
The purpose of this workshop is to help advertisers enhance their ad performance through automation, personalization and scalable creative delivery. We will explore the benefits and practical use of flexible media, related media and format automation, including how to...
Unlock the full potential of WhatsApp Business with cutting-edge messaging solutions for your company. In this training, you will learn how to automate key processes, build stronger customer relationships, and drive faster business results. Discover how utility and authentication messages...
