All Activities
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Amplifying authenticity: Multiply organic creator influence with paid performance
Join us on Tuesday, October 28th at 10:00am PDT/1:00pm EDT for a live webinar, “Amplifying authenticity: Multiply organic creator influence with paid performance”! In this session, you’ll learn about the importance of breaking down silos and bridging the gap between...
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Measure channel impact with Conversion Lift
The purpose of this workshop is to help learners assess whether channel lift measurement is appropriate for their business and understand the basics of running a channel lift study. Channel lift is an advanced use case of Conversion Lift that...
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Generate insights to make decisions based on data
This course is designed for marketing professionals who want to make smarter decisions using data. You'll learn how to combine data from different sources, run simple experiments to test ideas and turn your findings into clear recommendations for your team....
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Click Here: Going from last click to incrementality
Unlock the secrets to smarter marketing decisions. In this webinar, you’ll learn a clear framework for measuring marketing effectiveness, discover which metrics matter most and see how to design experiments that reveal true incrementality so you can make informed, data-driven...
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Click Here: How AI is transforming marketing
AI is transforming marketing faster than ever, and this webinar gives you a hands-on introduction to what’s next. You’ll discover how AI is reshaping ads, content and campaigns, and get practical tools you can start using today to streamline workflows,...
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Determine the Right Measurement Approach
Marketing science is the robust use of data to make better marketing decisions that are grounded in data and science. In this course, you’ll learn how to formulate a test hypothesis and choose the appropriate dependent and independent variables for...
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Technical implementation of the Meta Pixel
This course is designed for marketing developers who have the technical expertise required to set up and implement more intermediate to advanced actions and solutions related to the Meta Pixel. This course will also prepare participants for the Meta...
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Get ready for the holidays: Catalog strategies for more efficient campaigns
The purpose of this workshop is to help learners prepare their ad strategy for the upcoming holiday shopping season. The workshop covers the benefits of using a product catalog and how to maintain one by following best practices. Next it...
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Starting the year off strong with ecommerce solutions to strengthen campaign performance
This training is designed for ecommerce advertisers looking to maximize the results of their Meta ads in 2025. Learn the latest best practices for campaign structure, automation, creative diversification, data quality and opportunity score. Discover new catalog-compatible features and get...
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Opportunity score for agencies: Helping clients achieve better results
This workshop explains how agencies can work with their clients to use opportunity score, a new feature in Meta Ads Manager, to improve campaign performance. Content will include an overview of what opportunity score is, its benefits and when...
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What’s Trending: Unlocking Viral Creative with Creative Shop
This invite-only session is led by Meta’s Creative Shop and is designed to give expert-level creative recommendations. You’ll learn how to identify trending strategies, craft high-impact ad creative, and translate these strategies to strong performance. Don't see any events...
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Videos de productos del catálogo para mejorar tus anuncios de catálogo Advantage+
El propósito de este taller es ayudar a los anunciantes a mejorar la eficacia de sus anuncios de catálogo Advantage+ mediante el uso de videos de productos. El contenido incluye una visión general de los beneficios de usar videos para...
