The Media Planning path provides advertisers needed guidance for communicating with clients and planning campaigns on Meta’s platforms. These courses give a high-level view at how Meta can fit into your media mix and direction on planning campaigns to meet your client’s marketing goals.
The Media Fundamentals learning path provides advertisers new to Meta the essentials needed for building effective advertising campaigns in Ads Manager. By the end of this track, learners will have developed a solid foundation in the breadth of Meta’s platforms as an advertising channel.
From business goals to ad objectives
Learn how to create measurable business goals and choose the campaign objective to meet your goal.
Meta Ads Manager
In this course, you'll learn about campaigns, ad sets and ads, as well as the setup options available for each campaign objective.
Meta buying types
This course will explain the fundamentals of buying on Facebook. Students will learn the difference between auction, reach and frequency, and TRP buying, and how to choose a buying type.
Auction bid strategies
This course will explain the fundamentals of and the differences between bid strategies on Facebook. It will discuss campaign budget optimization and explain the differences between cost cap, bid cap and value optimization. Students will learn how to p...
Define your audience
In this course, we examine the different targeting tools and discuss how to avoid obstacles with targeting parameters. You'll also learn how to adjust your creative to new target segments and align your targeting tools with your advertising needs.
Use high-quality creative in your mobile marketing campaigns to develop content for a mobile world. This lesson explores how you can incorporate best practices and develop content that aligns to user behavior when you design for mobile.
Measurement and analysis across Meta technologies
Learn to use measurement solutions, reports and experiments to generate helpful insights across Meta technologies.
Meta Business Manager
In this course, you'll learn the features of Business Manager and how to set up an account.
Use Meta Foresight to inform your ad strategy
Use Meta Foresight to better understand your audience, explore your industries and enhance your ad planning and buying.
Targeting strategies for business goals
This course explores how to select appropriate targeting strategies for different client objectives such as how to evaluate your clients goals, allocate spend across Meta campaigns, and evaluate previous campaign analytics.
Use data to personalize at scale
Learn how to implement and troubleshoot data sources to help you deliver more personalized ads at scale.
Meta Advertising Standards
In this course, you'll learn about the Meta Advertising Standards.
Get started with data-driven marketing
Use data from the Meta Pixel, Conversions API, Facebook SDK and offline conversions to improve your customer experience.
Ad delivery optimization across Meta technologies
Learn to optimize your Meta ad campaigns by adjusting the bid, placement, creative and delivery optimization settings.