You will learn how to take data, insights and measurement to make informed marketing recommendations with these Marketing Science courses. The lessons are organized around topics that can be applied for Data Scientists, Marketing Scientists, Quantitative Researchers, or Data Analysts with more than 3 years experience. Start and stop the courses and lessons at anytime, so come back when you're ready to learn more and pick up right where you left off.
From Business Goals to KPIs
In this course, we’ll explore the relationship between a business goal, the KPIs and the metrics to measure that KPI.
Explore data and data sources
We’ll explore how to optimize for high-quality data and use summary statistics to interpret statistical outputs.
SQL basics: extract and manipulate data
In this course, we'll discuss how to extract and manipulate data with SQL queries.
Introduction to Measurement Methodologies
In this course, you will compare experimental and observational measurement methods and recognize when to implement A/B tests vs. RCTs. You will learn how to describe how A/B, Brand and Conversion Lift tests work.
Determine the measurement approach
This course explores how to formulate a hypothesis and how to select a measurement approach that suits the needs of your clients.
Design a test (A/B, Conversion Lift and Brand Lift test)
This course prepares you to design an A/B, Conversion Lift and Brand Lift test to prove or disprove your test hypothesis and recognize next steps for possible outcomes.
Online training sessions led by Meta experts that explore solutions you can use to deliver personalized ad experiences, while respecting the privacy choices people have made. Sign up for upcoming trainings and you'll get a notification when your workshop is about to start. Receive help and get your questions answered during the live training.