You will learn how to take data, insights and measurement to make informed marketing recommendations with these Marketing Science courses. The lessons are organized around topics that can be applied for Data Scientists, Marketing Scientists, Quantitative Researchers, or Data Analysts with more than 3 years experience. Start and stop the courses and lessons at anytime, so come back when you're ready to learn more and pick up right where you left off.
200-101 Meta Blueprint Certified Marketing Science Courses
Assess and Examine
Recommend a Measurement Solution
Introduction to Measurement Methodologies
Determine the measurement approach
This course explores how to formulate a hypothesis and how to select a measurement approach that suits the needs of your clients.
Design a test (A/B, Conversion and Brand lift test)
In this course, you will learn how to design a an A/B, Conversion and Brand Lift test to prove or disprove your test hypothesis and recognize next steps for possible outcomes.
Analyze and Make Data Driven Recommendations
Online training sessions led by Meta experts that explore solutions you can use to deliver personalized ad experiences, while respecting the privacy choices people have made. Sign up for upcoming trainings and you'll get a notification when your workshop is about to start. Receive help and get your questions answered during the live training.