Build an online business presence with Instagram
Discover how to create and use a business account on Instagram, identify how to set up your profile and explore key business account features.
Discover how to create and use a business account on Instagram, identify how to set up your profile and explore key business account features.
Learn how to leverage data-driven marketing solutions to enhance your campaign results. In this session we will discuss the Meta Pixel, Facebook SDK, Conversions API and Offline conversion solutions. Don't see any events here? Be sure to log into Blueprint...
Learn about what ads on Facebook look like and how to use a Facebook business Page and Ads Manager to create ads.
This course teaches you how to create content for your business on Instagram.
Explore how to select new, custom and lookalike audiences for your ads and use Meta Advantage+ audience.
Advertising tailored to people can be more effective, both for consumers and business performance. In this course, you’ll learn how ads are evolving to provide more transparency and control. We’ll examine the impact this can have on businesses who rely...
Learn how to analyze campaign metrics in Meta Ads Reporting and measure performance using tests.
Learn how to measure the impact of campaigns with Conversion Lift and determine the best actions to take based on the results.
Learn how to monetize your app with in-app ads, control which ads appear in your app and advertise to grow your audience.
This course provides guidance on how to encourage conversations between customers and your business, share a WhatsApp QR code and enable customers to discover your business through ads that click to WhatsApp.
Certification Prep Business Marketing Strategy instructor led training sessions provide advertisers guidance on crafting strategic marketing plans and using Meta technologies to achieve business results. This includes developing marketing strategies based on the customer journey, maximizing Meta technologies across touchpoints,...
This course teaches you how to extract insights from data and how to use insights to make data-driven recommendations. This workshop is the fourth virtual instructor-led training covering the skills necessary for the Marketing Science Certification exam.
Learn about the accounts and assets that are required to integrate the WhatsApp Business Platform.
This virtual training helps you set up and implement custom conversions, so you can optimize your ads for people who are most likely to convert. It also explores common issues that may prevent your pixel from sending accurate data. Lastly,...
Facebook awards credentials to individuals who demonstrate advanced-level proficiency in various aspects of digital marketing with Facebook products.
This training will cover proven best practices that can help maximize international sales across Meta technologies. You’ll discover guidance on how to compare destination markets, strategies for implementing cross-border ad campaigns and tactics for setting up operations that help offer...
Explore Meta Business Messaging's key offerings and learn how to apply them to support client messaging needs.
Learn how to optimize ads that click to WhatsApp with the Meta Conversions API for messaging events.
Learn how to design ad creative for each stage of the marketing funnel and connect with your audience in an authentic way.