Meta Blueprint : Learn new skills to build your brand or business

Build an online business presence with Instagram

Discover how to create and use a business account on Instagram, identify how to set up your profile and explore key business account features.

Path
Duration 25m
Rating 4.8
Beginner
Credential

Signals and Performance

Learn how to leverage data-driven marketing solutions to enhance your campaign results. In this session we will discuss the Meta Pixel, Facebook SDK, Conversions API and Offline conversion solutions. Don't see any events here? Be sure to log into Blueprint...

Event

Get started with advertising on Facebook and Instagram

Learn about what ads on Facebook look like and how to use a Facebook business Page and Ads Manager to create ads.

Path
Duration 15m
Rating 4.9
Beginner
Credential

How to create content that stands out on Instagram

This course teaches you how to create content for your business on Instagram.

Path
Duration 3m
Rating 4.9
Beginner

Planning for your campaign audience

Explore how to select new, custom and lookalike audiences for your ads and use Meta Advantage+ audience.

Path
Duration 12m
Rating 3.7
Intermediate
Credential

Stronger Performance with the Conversions API

Advertising tailored to people can be more effective, both for consumers and business performance. In this course, you’ll learn how ads are evolving to provide more transparency and control. We’ll examine the impact this can have on businesses who rely...

Video
Rating 4.5

Using Music Safely in Your Videos

Rating 4.5

Campaign evaluation through reports and tests

Learn how to analyze campaign metrics in Meta Ads Reporting and measure performance using tests.

Path
Duration 24m
Rating 4.5
Intermediate
Credential

Anti-Corruption Training for Meta Partners

Rating 5.0

Understand the true value of your campaigns with Conversion Lift

Learn how to measure the impact of campaigns with Conversion Lift and determine the best actions to take based on the results.

Path
Duration 30m
Rating 4.9
Intermediate
Credential

Improve the ad experience and increase your Audience Network revenue

Learn how to monetize your app with in-app ads, control which ads appear in your app and advertise to grow your audience.

Path
Duration 20m
Rating 4.8
Intermediate
Credential

Help your customers connect to your business on WhatsApp

This course provides guidance on how to encourage conversations between customers and your business, share a WhatsApp QR code and enable customers to discover your business through ads that click to WhatsApp.

Path
Duration 20m
Rating 4.8
Beginner

Certification Prep Virtual Training | Business Marketing Strategy - Part 2

Certification Prep Business Marketing Strategy instructor led training sessions provide advertisers guidance on crafting strategic marketing plans and using Meta technologies to achieve business results. This includes developing marketing strategies based on the customer journey, maximizing Meta technologies across touchpoints,...

Event
Rating 1.0

Generate high-quality leads with Meta technologies

This course teaches you how to extract insights from data and how to use insights to make data-driven recommendations. This workshop is the fourth virtual instructor-led training covering the skills necessary for the Marketing Science Certification exam.

Video
Rating 5.0

Set up accounts and assets for the WhatsApp Business Platform

Learn about the accounts and assets that are required to integrate the WhatsApp Business Platform.

Path
Rating 4.6
Advanced
Credential

Build your online presence

Rating 4.7

Optimize and Troubleshoot the Meta Pixel

This virtual training helps you set up and implement custom conversions, so you can optimize your ads for people who are most likely to convert. It also explores common issues that may prevent your pixel from sending accurate data. Lastly,...

Event
Rating 5.0

Certifications

Facebook awards credentials to individuals who demonstrate advanced-level proficiency in various aspects of digital marketing with Facebook products.

Rating 4.8

Cross-border business: Maximize international sales with Meta

This training will cover proven best practices that can help maximize international sales across Meta technologies. You’ll discover guidance on how to compare destination markets, strategies for implementing cross-border ad campaigns and tactics for setting up operations that help offer...