All Activities
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Increase your sales with omnichannel ads across Meta technologies
< Webinar learning objectives Get started with omnichannel ads that connect your online and in-store sales through Meta technologies. This training walks you through creative features available to generate local awareness, how to set up the Conversions API for offline...
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How to turn Instagram posts into ads
This course teaches you how to use your posts and stories as ads for your business on Instagram.
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Agency performance knowledge checks
Demonstrate your understanding of Meta Advantage+, ad performance and measurement strategies.
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Create for a mobile world
Understand mobile behavior and improve mobile campaign performance.
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Choose ad placements, budget and schedule in Meta Ads Manager
Learn how to choose placements and set a budget and schedule for ad campaigns in Meta Ads Manager.
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Enhancing your workflow with new AI creative tools and features
The purpose of this course is to help advertisers enhance their ads through personalization and scalable creative delivery.
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Explore data and data sources
In this course we explore how to optimize for high-quality data and use summary statistics to interpret statistical outputs.
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Maximize performance with Advantage+ sales campaigns
Learn how to use Advantage+ sales campaigns to help improve ad performance, increase efficiency and achieve greater scale.
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Paid messaging on the WhatsApp Business Platform
Webinar learning objectives This training provides an introduction to Meta Business Messaging for sellers, partners and business professionals. Learn how the WhatsApp Business Platform connects businesses with customers, explore the features and tools available for paid messaging, and see how...
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Selecting campaign objectives
Explore the campaign objectives in Meta Ads Manager and consider which conversion locations and performance goals are available for each objective.
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Meta Advantage+ leads campaigns: generating high-quality leads with AI
Webinar learning objectives Get started with Meta Advantage+ leads campaigns and see how AI-enabled automation can help you generate higher-quality leads. This training walks you through the features, setup process and best practices for Advantage+ leads campaigns. You'll also see...
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Prove It, Then Scale It: Measuring Your Holiday Ad Performance
Are your holiday ads actually working, or are you just hoping? Learn when to use an A/B test versus a conversion lift test, how to set each one up, and how to read the results so you can confidently scale...
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Retain and Grow Shoppers Online
Retention best practices and testing frameworks for lapsed, loyalist, trialist audiences and advanced retention strategies. Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled.To log in, head to the top...
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Maximize the Brand and Commerce Mix
Guidance on how to drive long term brand equity and implementing the optimal full funnel mix from brand awareness to conversions based on research from Oxford University Cross Media Study. Don't see any events here? Be sure to log...
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Get started with Meta Ads Manager
Learn how to use Meta ads to establish an online presence, engage with an audience and grow a business.
