Certifications
Facebook awards credentials to individuals who demonstrate advanced-level proficiency in various aspects of digital marketing with Facebook products.
All Activities
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Cross-border business: Maximize international sales with Meta
This training will cover proven best practices that can help maximize international sales across Meta technologies. You’ll discover guidance on how to compare destination markets, strategies for implementing cross-border ad campaigns and tactics for setting up operations that help offer...
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Generate Business Leads With Meta Lead Ads
Explore how you can achieve lead generation across Meta technologies by using lead ads optimized for quality. This course provides guidance on how to create effective lead ads, which can help increase campaign performance and conversion rates. Don't see any...
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Instagram Reels 101
Join the Instagram team for an interactive introduction to Reels where you'll be taken through the full suite of tools and endless creative possibilities.
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Facilitate client onboarding to WhatsApp for Business
Enhance client onboarding to the WhatsApp for Business by setting goals, developing use cases, aligning governance and facilitating implementation.
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Growing Your Sponsorship Business on Facebook and Instagram
Join this sports industry focused webinar to learn more about the Branded Content solutions on Facebook and Instagram and how you can package and value your content for sponsors.
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Measure success and monetize a community
Learn ways you can measure your community's performance, make decisions based on insights and monetize to generate revenue.
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WhatsApp Business Platform overview
Learn about the purpose and use cases of the WhatsApp Business Platform, and prepare for integration.
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Use template analytics for the WhatsApp Business Platform
Learn how to use template analytics to help gain insights for marketing automation, customer insights and revenue optimization.
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Cross-border trade: maximize international sales with Meta
Discover the best media practices that can help increase international sales on Meta technologies.
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Understanding Meta Advertising Standards
Learn how to comply with Meta Advertising Standards to effectively place ads with Meta.
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Grow your audience with Advantage+ app campaigns
This course explores Advantage+ app campaigns and how these campaigns can help grow mobile app audiences. You’ll also discover how to implement Advantage+ app campaigns and discover strategies to help campaigns succeed. This content includes an overview of Advantage+ app...
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Set up Meta Conversions API with a direct integration
Learn how to set up and directly implement Meta Conversions API.
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Upgrade your advertising with Advantage+ catalog ads
Learn what Advantage+ catalog ads are and how they can help you achieve your business goals. Explore different creative formats to deliver relevant, personalized ads to your audience. Additionally, you'll learn best practices in setting up your Advantage+ catalog ads...
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Set up Meta Conversions API with Google Tag Manager
This lesson covers how to set up the Conversions API with Google Tag Manager.
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Creating and editing effective Reels ads
Discover how to create effective Reels ads by adapting existing ad creative or building net new ad creative.
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Understand the true value of your campaigns with Conversion Lift
Learn how to measure the impact of campaigns with Conversion Lift and determine the best actions to take based on the results.
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Ad agencies and Conversions API: benefits and setup across clients
The purpose of this workshop is to help advertisers map their business objectives to what is functionally possible with the Conversions API Gateway for multiple accounts and determine their integration method. The purpose of this workshop is to help advertisers...
