Meta Blueprint : Learn new skills to build your brand or business

Use ads that click to WhatsApp with Meta Conversions API

Learn how to optimize ads that click to WhatsApp with the Meta Conversions API for messaging events.

Path
Advanced
Credential

Practice Test - Digital Marketing Associate - C

Rating 4.8

Create ads that align to your business goals

Learn how to design ad creative for each stage of the marketing funnel and connect with your audience in an authentic way.

Path
Duration 15m
Rating 4.8
Intermediate
Credential

Optimize campaign performance with A/B Testing and Conversion Lift

Rating 5.0

Aligning business goals with campaign objectives

Explore how to optimize your advertising strategy with campaign objectives, performance goals and data-based decision making.

Path
Duration 13m
Rating 5.0
Intermediate
Credential

Create for a Mobile World

Create content for a mobile world by using high-quality ad creative in your mobile marketing campaigns. You will learn to design content that aligns to people’s behavior and incorporate best practices when designing for mobile. Don't see any events here?...

Event
Rating 1.0

Engaging organically and effectively with your readers with The Guardian Nigeria and Deutsche Welle

Rating 5.0

Instagram Reels 101

Join the Instagram team for an interactive introduction to Reels where you'll be taken through the full suite of tools and endless creative possibilities.

Rating 4.8

Facilitate client onboarding to WhatsApp for Business

Enhance client onboarding to the WhatsApp for Business by setting goals, developing use cases, aligning governance and facilitating implementation.

Path
Duration 1.3h
Intermediate
Credential

Salon + Spa: Refreshing Digital Presence

Get discovered with Reels on Facebook and Instagram

Create engaging content with Reels that helps you connect your business with new and existing audiences.

Path
Duration 10m
Rating 4.8
Beginner

Improving performance through ad creative

Learn how to implement best practices for ad creative in Meta Ads Manager.

Path
Duration 19m
Rating 5.0
Intermediate
Credential

Account Linking

Rating 5.0

Prepare for expansion

Identify expansion opportunities for a client's WhatsApp for Business strategy by evaluating their current approach, defining new use cases, and presenting tailored solutions.

Path
Duration 45m
Rating 4.5
Intermediate
Credential

How News Publishers Are Retaining Readers

Rating 4.7

Meta Advertising Standards and brand safety

This course explores the Meta Advertising Standards and the brand safety controls available in Meta Business Manager.

Path
Duration 40m
Rating 5.0
Intermediate
Credential

Maximize campaign results with Performance 5

This course will cover the five best practices for maximizing performance of direct response campaigns across Meta technologies.

Path
Duration 30m
Rating 4.5
Beginner
Credential

Accelerate your growth

Create a strong foundation from which to seize the best growth opportunities. Find out how the hockey sticks and base system can help you build your startup.

Path
Rating 5.0
Credential

Upgrade your advertising with Advantage+ catalog ads

Learn what Advantage+ catalog ads are and how they can help you achieve your business goals. Explore different creative formats to deliver relevant, personalized ads to your audience. Additionally, you'll learn best practices in setting up your Advantage+ catalog ads...

Video
Rating 5.0

Bring your business online with Instagram

This course prepares you to set up an Instagram business account and create a profile to get discovered and connect with customers.

Path
Duration 15m
Rating 5.0
Beginner

Improve your advertising with Advantage+ catalog ads

In this session, you will learn what Advantage+ catalog ads are and how they can help you achieve business goals. Explore different creative formats to deliver relevant, personalized ads to your audience. Additionally, you'll learn best practices in setting...