Set up accounts and assets for the WhatsApp Business Platform
Learn about the accounts and assets that are required to integrate the WhatsApp Business Platform.
All Activities
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Create for a Mobile World
Create content for a mobile world by using high quality ad creative in your mobile marketing campaigns. You will learn to design content that aligns to user behavior and incorporate best practices when designing for mobile.
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Keeping people and businesses safe across Meta technologies
Learn to talk confidently with your clients about how Meta addresses brand safety through its set of policies and tools.
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Campaign reporting in Meta Ads Manager
Use Meta Ads Reporting to customize, interpret and share reports to tell a story with data and enhance future campaigns.
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Optimize your campaign with Meta Advantage
This course covers the purpose and use cases for the AI ad tools within Meta Advantage.
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Get started with Audience Network
Learn how to use Meta Audience Network to monetize your app, choose ad formats and integrate the SDK for Audience Network.
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The Role of the Newsroom
Get practical advice on how journalists can contribute to your reader revenue approach.
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Tests to measure ad effectiveness
Learn how A/B testing, brand lift and conversion lift tests can generate helpful insights about your ad campaigns.
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Optimize Meta Conversions API
The Conversions API must be set up properly to work as effectively as possible. Ongoing maintenance can also help identify opportunities for improvement and ensure that your setup is working well. This training describes how you can optimize the configuration...
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Ad agencies and Conversions API: benefits and setup across clients
The purpose of this workshop is to help advertisers map their business objectives to what is functionally possible with the Conversions API Gateway for multiple accounts and determine their integration method. The purpose of this workshop is to help advertisers...
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Improve Your Marketing Strategy With Marketing Mix Models
Discover the key characteristics of marketing mix models and learn how these models work.
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Search lift: measuring the true impact of Meta technologies on search traffic
Learn how to add search lift to your conversion lift experiments to help determine the accuracy of your attribution analytics results. This will help you identify the true source of demand for your products so that you can make...
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Amplify Your Fundraising Efforts
Learn how to use free tools to help you collect donations and enable supporters to fundraise for your non-profit. The module will also teach you how to scale your organization and drive tangible results with the help of Facebook Ads.
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Engage Your Supporters With Facebook
Learn what goes into creating an effective Facebook strategy to ensure you get the most out of your online efforts. This class is packed with practical tips to strengthen relationships with your supporters and motivate online talent to actively promote...
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Technical implementation of the Meta Pixel
This course helps you setup and implement the pixel so you can capture intent at each stage of the purchase path and tailor your messaging to move people down through the funnel.
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Ads targeting options
In this course, we examine the different targeting tools and discuss how to avoid obstacles with targeting parameters.
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Getting Started with Subscriptions
Facebook Subscriptions are a monetization option that allows fans to support creators by paying a monthly fee for exclusive content. Learn how to get started with Subscriptions from Meta Product Marketing Manager, Valentina Delgado.
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Use Shops to help increase your sales
This course guides learners through the process of getting set up in Shops. Learners explore the benefits of using Shops to get their products discovered by more people on Instagram and Facebook. This course also highlights ways to use product...
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WhatsApp Business Platform for Effective Business Messaging
This course explores how the WhatsApp Business Platform can benefit customers and businesses across the customer journey. The course provides guidance for learners to connect business objectives to the features of the WhatsApp Business Platform and helps learners to avoid...
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Go Live on Instagram
This course teaches you how to Instagram Live for your business.
