All Activities
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Get started with advertising on Facebook and Instagram
Learn about what ads on Facebook look like and how to use a Facebook business Page and Ads Manager to create ads.
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The Role of the Newsroom
Get practical advice on how journalists can contribute to your reader revenue approach.
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Privacy controls and brand safety
Explore how to use brand safety controls, and learn about standards and policies relevant to ads on Meta technologies.
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AI for Advertising: Faster Answers, Smarter Spend, Stronger Results
This webinar prepares advertisers to use Meta AI business assistant (MAIBA) and Meta ads AI connectors to streamline campaign management, access instant performance insights, benchmark results against industry peers, receive personalized recommendations, and resolve common account issues through conversation.
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Privacy and data protection across Meta technologies
Learn about privacy and data protection on Meta technologies, as well as how to create ads that adhere to Meta's ad policies.
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Creative Strategy
Develop creative advertising strategies on Facebook, Instagram and Messenger for brands with these three creative topics:1. Create for a Mobile World2. Creative brief development3. Measure the impact of your ad creative
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Optimize Meta Conversions API
To use the Conversions API as effectively as possible, you need to ensure that it's set up properly. Ongoing maintenance can also help identify opportunities for improvement. This training describes how you can optimize the configuration of the Conversions...
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Creative brief development
Learn how to write a creative brief that defines your advertising strategy and helps you plan ads that achieve results.
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Optimize Meta Conversions API
Learn how to optimize Meta Conversions API to help improve ad performance.
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Set up the Meta Pixel and Meta Conversions API for ad campaigns
Use the Meta Pixel and the Conversions API to gain insight into customer actions and optimize your advertising strategy.
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Help your customers connect to your business on WhatsApp
This course provides guidance on how to encourage conversations between customers and your business, share a WhatsApp QR code and enable customers to discover your business through ads that click to WhatsApp.
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WhatsApp Business Platform overview
Learn about the purpose and use cases of the WhatsApp Business Platform, and prepare for integration.
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Set up Meta Conversions API with a direct integration
This course is for developers and technical marketers. Learn about a server-to-server integration of the Meta Conversions API.
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Develop a successful WhatsApp messaging strategy for clients
Develop a successful WhatsApp messaging strategy for clients using the messaging journey framework.
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Data analysis and scaling: Learn how to set up and scale your app campaigns across Meta technologies
Webinar learning objectives Build confidence in your app measurement and attribution strategy across iOS and Android. This training is designed for experienced advertisers who want to deepen their understanding of measurement frameworks, improve attribution accuracy and use data-driven strategies to...
