Meta Blueprint : Learn new skills to build your brand or business

Understanding ad fragmentation: Tips to optimize your ads for better results

Learn how reducing ad fragmentation can help you optimize your ads for better results.

Video
Duration 2m
Rating 4.7
Intermediate

Introduction to measurement methodologies

This course prepares you to compare experimental and observational measurement methods and recognize when to implement A/B tests vs. randomized controlled trials (RCTs).

Path
Duration 30m
Rating 5.0
Advanced
Credential

WhatsApp Business Platform overview

Learn about the purpose and use cases of the WhatsApp Business Platform, and prepare for integration.

Path
Duration 30m
Rating 4.8
Advanced

Bring your business online with Instagram

This course prepares you to set up an Instagram business account and create a profile to get discovered and connect with customers.

Path
Duration 15m
Rating 5.0
Beginner

Increase your sales with omnichannel ads across Meta technologies

Generate sales across web, app and in-store channels with omnichannel ads across Meta technologies.

Path
Duration 40m
Rating 5.0
Intermediate
Credential

Explore ways to write creative briefs that inspire and guide agency teams and improve campaign success. This workshop will give you the opportunity to practice writing effective business and campaign objectives, define an audience, write key performance indicators and select...

Event

Privacy and data protection across Meta technologies

Learn about privacy and data protection on Meta technologies, as well as how to create ads that adhere to Meta's ad policies.

Path
Duration 10m
Rating 4.8
Beginner
Credential

Event tracking and measurement set up: Learn how to set up and scale your app campaigns across Meta technologies

Growing Your Sponsorship Business on Facebook and Instagram

Join this sports industry focused webinar to learn more about the Branded Content solutions on Facebook and Instagram and how you can package and value your content for sponsors.

Rating 5.0

Campaign types and optimization: Learn how to set up and scale your app campaigns across Meta technologies

Appeal to Customers with Creative Advertising Solutions

Rating 5.0

Advertising solutions and AI

Explore the role of AI in advertising across Meta technologies and learn how advertisers can benefit from AI-based solutions for ad campaigns.

Path
Duration 35m
Rating 4.8
Intermediate
Credential

Set up the Meta Pixel and Meta Conversions API for ad campaigns

Use the Meta Pixel and the Conversions API to gain insight into customer actions and optimize your advertising strategy.

Path
Duration 10m
Rating 4.9
Beginner
Credential

Reach more people on Instagram

Use the Instagram app to connect with your audience and reach more customers.

Path
Duration 25m
Rating 4.7
Beginner
Credential

Practice Test - Creative Strategy - B

Rating 4.2

Advanced matching for websites

Learn how to set up, configure and troubleshoot advanced matching for websites to help improve Meta ad campaigns.

Path
Duration 15m
Rating 4.8
Intermediate

Agency performance knowledge checks

Demonstrate your understanding of Meta Advantage+, ad performance and measurement strategies.

Path
Duration 6m
Intermediate
Credential

Create engaging reels to help grow your business

This training provides creative tips to build engaging reels and creative best practices for incorporating Reels into a media strategy. Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled. To...