Webinar learning objectives This training teaches advertisers how to use Meta's experimentation tools (A/B tests and Conversion Lift tests) to measure and prove holiday campaign performance. By the end of this session, you'll have a clear plan for running your...
Webinar learning objectives Get started with the Meta Conversions API and learn how to establish a more reliable data connection that leads to improved marketing campaign performance for your clients. This training is designed for participants who work at advertising...
Meet with the Meta Blueprint team to learn all about our Meta Certification program. Ask questions about our family of apps and services, topics in our certification exams and the process from start to finish during this session. Don't...
Impress clients with the latest recommendations and master campaign best practices by attending one of our live webinars. You’ll learn: The importance of a simplified account structure. How to unlock new opportunities with automation. New creative tactics to supercharge client...
The purpose of this workshop is to help advertisers in the service industry sector improve the quality of leads by optimizing their ad creative and instant forms setup. The webinar explores the strategic role of ad creative in helping businesses...
Learn how you can calibrate cross-channel measurement to create a budget recommendation you can present with confidence.
Learn how to combine data from different sources, run tests and make recommendations with a test-and-learn approach.
The pixel helps you track conversions on your Facebook ads, optimize your ads for people most likely to convert and generate audiences to better target your ads. This course helps you setup, implement and troubleshoot the pixel so you...
This course helps you set up and implement the pixel so you can collect intent at each stage of the purchase path and tailor your messaging to move people through the marketing funnel.
Learn to use Audience Network to maximize revenue through bidding.
Learn how to create and maintain a Page, build an audience and implement best practices for posting on Facebook.
As people explore more channels, combining a variety of digital and physical touchpoints, and gain more control over the information they choose to share, the strategies you’ve used to reach your target audiences may need to be updated to deliver...
Learn about the embedded signup process and how to manage lines of credit with onboarded clients.
In this course, you will learn how to design A/B tests, conversion lift tests and brand lift tests to prove or disprove your test hypothesis and recognize next steps for possible outcomes.
Explore how to analyze campaign results and implement measurement strategies to improve advertising effectiveness on Meta technologies.
Add search lift to your conversion lift tests to help determine the accuracy of your attribution analytics results.
Learn how Meta Business Agent on Messenger and WhatsApp can help capture leads, increase sales and support customers around the clock.
The purpose of this workshop is to help advertisers in the service industry sector improve the quality of leads by optimizing their ad creative and instant forms setup. The webinar explores the strategic role of ad creative in helping businesses...
Learn how to create a WhatsApp Business Account and explore key features for communicating with customers.
Learn how to identify, troubleshoot and resolve account and access issues using tools and best practices.
Explore how agencies, brands and creators can maximize their creator marketing strategies with Meta technologies.
