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Your purchase forms may be making it too hard for your most loyal readers to support the journalism they love. Optimize how your audiences sign up, subscribe and donate and watch your reader support soar.
Learn about setting up, managing and sending different types of templates through the WhatsApp Business Platform.
This presentation is intended to help small businesses get the most out of their WhatsApp Business Account. The session will begin with an overview of WhatsApp business tools, in which we’ll discuss how to create and maintain a strong...
Learn about the different ways you can troubleshoot errors and provide ongoing technical support with the WhatsApp Business Platform.
Grow your social media knowledge around Facebook and Instagram with our week-long Bootcamp for the Community News Project. The sessions will equip you with the knowledge and know-how to use our tools successfully to aid news-gathering, creation and promotion of...
This training prepares advertisers to grow an app audience with Advantage+ app campaigns that use AI and automation. Explore recommendations for getting started, running successful app promotion campaigns and improving campaign performance. Don't see any events here? Be sure to...
This training is designed to sharpen your expertise in Meta’s Business Messaging solutions and prepare you to pass the Business Messaging Strategy Certification exam. This focused session is designed to equip you with the latest strategies and tools to leverage...
The Conversions API Gateway is a self-serve configuration option in Events Manager that simplifies the implementation of the Conversions API.In this course, we explore the purpose, features and benefits of the Conversions API Gateway, and how to configure it...
This training begins with an overview of omnichannel marketing strategies. We then explore how to share offline events with the Meta Conversions API and review implementation options. This training concludes with an overview of omnichannel measurement strategies. Don't see...
Identify expansion opportunities for a client's WhatsApp for Business strategy by evaluating their current approach, defining new use cases, and presenting tailored solutions.
Discover how to use partnership ads to help improve your campaign performance. Learn different methods for using partnership ads, how to work with creators and how to build a partnership ad in Meta Ads Manager. Don't see any events...
This course explores the Meta Advertising Standards and the brand safety controls available in Meta Business Manager.
Develop creative advertising strategies on Facebook, Instagram and Messenger for brands with these three creative topics:1. Create for a Mobile World2. Creative brief development3. Measure the impact of your ad creative
Completion of this course is required to renew your Community Manager certification from Meta.
Learn about partnership ads, creative diversification, and how strategic partnerships with creators can help advertisers achieve their business goals.
Discover how to address and resolve issues with clients reducing their investment in WhatsApp for Business through diagnostic reviews, remedial actions and reset meetings.
Create a strong foundation from which to seize the best growth opportunities. Find out how the hockey sticks and base system can help you build your startup.
This course provides guidance on how to encourage conversations between customers and your business, share a WhatsApp QR code and enable customers to discover your business through ads that click to WhatsApp.