Maximize performance with Advantage+ sales campaigns
Learn how to leverage Advantage+ sales campaigns to improve ad performance, increase efficiency and achieve greater scale.
All Activities
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Build a holistic measurement approach
Discover how to create a measurement portfolio that includes the right tools and solutions to answer key business questions.
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Ad agencies and Conversions API: benefits and setup across clients
The purpose of this workshop is to help advertisers map their business objectives to what is functionally possible with the Conversions API Gateway for multiple accounts and determine their integration method. The purpose of this workshop is to help advertisers...
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Optimize and troubleshoot the Meta Pixel
This course helps you set up and implement custom conversions and troubleshoot the Meta Pixel so you can optimize your ads.
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Develop a successful WhatsApp messaging strategy for clients
Develop a successful WhatsApp messaging strategy for clients using the messaging journey framework.
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Improve your marketing strategy with marketing mix models
Discover the key characteristics of marketing mix models and learn how these models work.
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Privacy controls and brand safety
Explore brand safety controls, and learn about standards and policies relevant to ads on Meta technologies.
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Determining the best buying type and bid strategy
Explore the available buying types and bid strategies for your campaigns.
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Customize ad creative in Meta Ads Manager
Learn how to create ads and review format, placement and creative options in Meta Ads Manager.
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Configure and Troubleshoot Meta Conversions API Gateway
Learn how to set up the Conversions API Gateway without developer help for ad personalization, optimization and data sharing.
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Create ads that align to your business goals
Learn how to design ad creative for each stage of the marketing funnel and connect with your audience in an authentic way.
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Increase campaign performance with partnership ads
This training will cover how to use partnership ads to improve campaign performance. It covers the different types of partner content that can be used as partnership ads, as well as how to work with creators and build a partnership...
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Managing audiences and optimizing targeting strategies
In this course, we examine the different targeting tools and discuss how to avoid obstacles with targeting parameters.
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Get started with advertising on Facebook and Instagram
Learn about what ads on Facebook look like and how to use a Facebook business Page and Ads Manager to create ads.
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