Webinar learning objectives Strengthen the technical foundation of your app campaigns across Meta technologies. This training is designed for experienced advertisers who want to set up app event tracking, choose the right signal source and implement reliable data connections to...
Webinar learning objectives Build confidence in your app measurement and attribution strategy across iOS and Android. This training is designed for experienced advertisers who want to deepen their understanding of measurement frameworks, improve attribution accuracy and use data-driven strategies to...
Explore the available buying types and bid strategies for your campaigns.
This course explores Advantage+ app campaigns and how these campaigns can help grow mobile app audiences. You’ll also discover how to implement Advantage+ app campaigns and discover strategies to help campaigns succeed. This content includes an overview of Advantage+ app...
Learn how to write a creative brief that defines your advertising strategy and helps you plan ads that achieve results.
Marketing science is the robust use of data to make better marketing decisions that are grounded in data and science. This instructor-led course is a set of four sessions designed to help learners prepare for the Meta Certified Marketing Science...
Highlight the value of a strong pilot for WhatsApp for Business and guide clients on the steps and best practices for setup.
This course is for developers and technical marketers. Learn about a server-to-server integration of the Meta Conversions API.
Do you have clients in the ecommerce, professional services, healthcare or automotive industry? In this webinar, you’ll learn about:- Latest industry insights and exclusive Meta ad resources to help with client pitches, business reviews and conversations with clients. - Best...
Learn about the purpose and use cases of the WhatsApp Business Platform, and prepare for integration.
Learn how to combine data from different sources, run tests and make recommendations with a test-and-learn approach.
Explore ways you can reach and encourage high-quality leads using lead generation tools across Meta technologies.
Learn how to use template analytics to help gain insights for marketing automation, customer insights and revenue optimization.
In this course, we’ll explore the relationship between a business goal, the KPIs and the metrics to measure that KPI.
Learn about the ad creation process and how to create reports in Meta Ads Manager.
Welcome to the Meta Certification Prep Live training for Media Planning and Buying. Certification Prep for Media Planning and Buying are instructor-led training sessions designed to provide guidance on how Meta technologies can fit into your media plan, while also...
Learn how to use Meta Business Suite to manage your presence on both Facebook and Instagram, connect with customers, create ads and grow your business — all from one central location.
Learn how you can use opportunity score in Ads Manager to help improve your campaign performance.
Learn about how Advantage+ audience can help you reach the people who are likely to be interested in your business and how to get started.
Learn how to create ads and review format, placement and creative options in Meta Ads Manager.
This training is designed to help advertisers get the most out of Meta Business Messaging. It introduces Inbox in Meta Business Suite, explains how to set up and optimize ads that click to Messenger, and outlines how advertisers can...
Today, leading businesses are creating and nurturing demand using modern lead generation tools that facilitate personalized discovery and enable frictionless experiences. Are you getting the most out of your lead generation efforts? Join us for a webinar on November...
