Discover the fundamental characteristics for successful planning in your digital media campaigns on Facebook and Instagram. In this session, you'll learn about the essentials of digital marketing: from business goal setting, creatives, optimization, and more! Lesson 1: Get Started with...
This custom learning path is designed to help companies from the retail industry learn the fundamentals of advertising on Meta technologies.
Learn to implement a Business Messaging strategy by identifying needs, selecting partners, and defining integration milestones.
Learn about the accounts and assets that are required to integrate the WhatsApp Business Platform.
In this course, you’ll learn about the Meta technologies you can use to grow your business online. You’ll discover ways Facebook, Messenger, Instagram and WhatsApp can help to build awareness, engage customers and achieve business goals.
Use the Meta Pixel and the Conversions API to gain insight into customer actions and optimize your advertising strategy.
Explore how to create new, custom and lookalike audiences in Meta Ads Manager.
Discover the key characteristics of marketing mix models and learn how these models work.
Add search lift to your conversion lift tests to help determine the accuracy of your attribution analytics results.
This lesson prepares you to plan and create a reel for your business.
This training covers the AI tools within Meta Advantage+, including the end-to-end campaign solutions of Advantage+ sales, app and leads campaigns. You’ll also learn the tools in 5 categories of Advantage+ single-step solutions that use AI to automate parts of...
Prove your marketing skills and get Meta Certified.
This course explores how the WhatsApp Business Platform can benefit customers and businesses across the customer journey. The course provides guidance for learners to connect business objectives to the features of the WhatsApp Business Platform, and help learners avoid making...
In this course, you'll discover how to use partnership ads, to help improve your campaign performance. You'll also explore how to work with creators and how to create a partnership ads campaign in Meta Ads Manager.
Explore ways you can reach and encourage high-quality leads using lead generation tools across Meta technologies.
The Advanced Marketing Developer learning path prepares learners for the Advanced Marketing Developer certification exam and coding assessment. This track prepares learners to implement the Facebook SDK, set up and troubleshoot App Events on iOS and Android. It also helps...
Meta New Starter Onboarding session is a 2-day live webinar session built to onboard and educate you on how to navigate the advertising ecosystem across Meta’s family of apps and services. This training is relevant for individuals who are newly...
