Buying types
Learn about the key differences between the auction and reservation buying types so you can determine the best type for your business needs and goals.
All Activities
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Ad delivery optimization and advertiser controls
Learn to optimize your Meta ad campaigns by adjusting the bid, placement, creative and delivery optimization settings.
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Build an online business presence with Instagram
Discover how to create and use a business account on Instagram, identify how to set up your profile and explore key business account features.
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Stronger performance with Meta Conversions API
This course discusses how the Meta Conversions API can help you establish a more reliable data connection that leads to improved marketing campaign performance. Determine which integration option is best for your business and explore best practices for sharing...
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Generate insights to make data-driven recommendations
In this course, we'll learn how to extract insights from data and how to use insights to make data-driven recommendations.
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Optimize campaign performance with A/B Testing and Conversion Lift
Audience: The audience for this session can be media buyers, planners, digital marketers or skilled advertisers interested in using experiments to improve their campaign performance. Level: Intermediate It is important to measure the true performance of your ads on Meta...
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Configure and Troubleshoot the Conversions API Gateway – Advertising API Developer
The Conversions API Gateway is a self-serve configuration option in Events Manager that simplifies the implementation of the Conversions API.In this course, we explore the purpose, features and benefits of the Conversions API Gateway, and how to configure it...
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Stronger performance with Meta Conversions API
Learn how to use the Conversions API to establish a reliable data connection that leads to improved campaign performance.
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Introduction to measurement methodologies
This course prepares you to compare experimental and observational measurement methods and recognize when to implement A/B tests vs. RCTs.
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Generate insights to make data-driven decisions
This course teaches you how to extract insights from data and how to use insights to make data-driven recommendations. This workshop is the fourth virtual instructor-led training covering the skills necessary for the Marketing Science Certification exam. Don't see any...
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Attract an Audience on Social Media
This course teaches you how to learn from your online audience by the way they interact with your content.
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Meta Certification Prep Live Training | Media Planning and Buying
Welcome to the Meta Certification Prep Live training for Media Planning and Buying. Certification Prep for Media Planning and Buying are instructor-led training sessions designed to provide guidance on how Meta technologies can fit into your media plan, while also...
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Troubleshoot Meta Conversions API
Learn how to verify proper implementation of Meta Conversions API setup, optimize your configuration of the Conversions API and troubleshoot issues that may arise after the direct implementation of the Conversions API.
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Stay Connected with Your Customers Online
This course teaches you how to bring your business online to connect with people.
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Improving your client’s ad performance with data
This training discusses how the Conversions API can help advertisers establish a more reliable data connection that leads to improved marketing campaign performance. The purpose of this workshop is to help agencies map their business objectives to what is functionally...
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Maximize lead quality with Meta Conversions API for CRM
This session explores how to attract quality leads by optimizing your lead ads with instant forms campaigns with the Conversions API for CRM. We review the value of integrating your CRM with the Conversions API and go through each step...
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Shorten the path from discovery to purchase
Learn how to drive transactions by removing friction throughout every stage of the customer journey from discovery, to purchase and post-purchase.
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Get discovered with Reels on Facebook and Instagram
Learn how to use Reels to connect with relevant audiences in a format that resonates with them.
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Get started with Meta Conversions API
Learn the purpose and benefits of the Meta Conversions API and how to select an integration option and implementation approach for an advertiser.
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All About Facebook VOD with Rebecca Louise
Class is in session as fitness creator, Rebecca Louise, teaches a fun Facebook Video on Demand 101 crash course that covers how to create and monetize using Facebook VOD!
