All Activities
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Creators Unlocked: Partnership Ads and Creative Best Practices
This training session is designed to equip Publicis agency partners and Creators with the knowledge needed to drive successful Creator Partnerships Ads campaigns. Don't see any events here? Be sure to log into Blueprint to access a variety of events...
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WhatsApp Business Platform overview
Learn about the purpose and use cases of the WhatsApp Business Platform, and prepare for integration.
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Meta Advantage+ leads campaigns: generating high-quality leads with AI
This course explores the streamlined leads campaign setup experience and explains its benefits.
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Creative brief development
Explore ways to write creative briefs that inspire and guide agency teams and improve campaign success. This workshop will give you the opportunity to practice writing effective business and campaign objectives, define an audience, write key performance indicators and select...
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Optimize your campaign with Meta Advantage+
This training covers the AI tools within Meta Advantage+, including the end-to-end campaign solutions of Advantage+ sales, app and leads campaigns. You’ll also learn the tools in 5 categories of Advantage+ single-step solutions that use AI to automate parts of...
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Increase your sales with omnichannel ads across Meta technologies
Generate sales across web, app and in-store channels with omnichannel ads across Meta technologies.
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Privacy controls and brand safety
Explore how to use brand safety controls, and learn about standards and policies relevant to ads on Meta technologies.
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Build a holistic measurement approach
Discover how to create a measurement portfolio that includes the right tools and solutions to answer key business questions.
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Create audiences in Meta Ads Manager
Learn about the different types of audiences available for ads and how to create them for campaigns in Meta Ads Manager.
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Reach Your Business Goals with Reels
This course prepares you to design and create entertaining reels on Instagram. Use Reels to help new audiences discover your business and level up your creativity.
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Data analysis and scaling: Learn how to set up and scale your app campaigns across Meta technologies
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Improve your ad creative for higher-quality leads
The purpose of this workshop is to help advertisers in the service industry sector improve the quality of leads by optimizing their ad creative and instant forms setup. The webinar explores the strategic role of ad creative in helping businesses...
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Advertising solutions and AI
Explore the role of AI in advertising across Meta technologies and learn how advertisers can benefit from AI-based solutions for ad campaigns.
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Marketing Science
Marketing science is the robust use of data to make better marketing decisions that are grounded in data and science. This instructor-led course is a set of four sessions designed to help learners prepare for the Meta Certified Marketing Science...
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Creating and editing effective Reels ads
Discover how to create effective Reels ads by adapting existing ad creative or building net new ad creative.
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Optimize for purchases with ads that click to message
Webinar learning objectives Learn how to set up and run effective campaigns using ads that click to message, optimized for purchases. This training covers key concepts and best practices for creating successful campaigns across Messenger, Instagram, and WhatsApp, so you...
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Industry Insights: A guide for agency success
Do you have clients in the ecommerce, professional services, healthcare or automotive industry? In this webinar, you’ll learn about:- Latest industry insights and exclusive Meta ad resources to help with client pitches, business reviews and conversations with clients. - Best...
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Help your customers connect to your business on WhatsApp
This course provides guidance on how to encourage conversations between customers and your business, share a WhatsApp QR code and enable customers to discover your business through ads that click to WhatsApp.
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Meta Certification - Q&A
Meet with the Meta Blueprint team to learn all about our Meta Certification program. Ask questions about our family of apps and services, topics in our certification exams and the process from start to finish during this session. Don't...
